2017 - 2021
W21 served as ECCO's concept store in Amsterdam, developed by ILE with the central objective of introducing leather innovations directly to the market. In this project, my responsibilities included overseeing the visualization process for collections, encompassing video animations, product displays, and color coordination for various collections.
Numerous designers participated in crafting exclusive capsule collections for the store, with the notable inclusion of the Shoe Surgeon, who headlined a two-day event. During this event, customers had the opportunity to spend an hour with the Shoe Surgeon, another leather designer, and myself. My role during this event involved live rendering of custom shoes, providing customers with a real-time visualization of their potential purchases.
W21 aimed to combine creative design, innovation, and a personalized shopping experience, establishing itself as a distinctive destination for leather craftsmanship and retail engagement.
The store _ Vertical screens on the first floor
Modeled and rendered in Autdesk Maya 2018
W21 x Shoe Surgeon _ Live 3D rendering
W21 x Shoe Surgeon _ Live 3D rendering
W21 x Shoe Surgeon _ Live 3D rendering
In-store VM vertical screens examples