W21 - Ecco's concept store

W21 served as ECCO's concept store in Amsterdam, developed by it's Innovation Lab with the central objective of introducing leather innovations directly to the market. In this project, my responsibilities included overseeing the visualization process for collections, encompassing video animations, product displays, and color coordination for various collections and events.

Numerous designers participated in crafting exclusive capsule collections for the store, with the notable inclusion of the Shoe Surgeon, who headlined a two-day event. During this event, customers had the opportunity to spend an hour with the Shoe Surgeon, another leather designer, and myself. My role during this event involved live rendering of custom shoes, providing customers with a real-time visualization of their potential purchases. This format was then adopted by nordstom and hosted by our team in various locations in california.